Personal information we collect
When you visit upsidedownhouse.co.uk, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.” We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
How we use your personal information?
We use the Order Information collected generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
- Screen our orders for potential risk or fraud; and
- When on-line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information collected to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Please be advised Upside Down House UK Ltd holds no responsibility of contact/payment details when purchasing via our website or physically at the ticket office. Any information given is handled by the responsible payment operators. The only information that can be used unless opted out is your email address for Upside Down House UK marketing purposes only. Your information will NOT be passed onto any 3rd party marketers/affiliates. From time to time we will include partners within our marketing material, however your information will not be passed on.
Media Assets (Photos/Videos)
Please be advised, assets taken such as photos and videos at any of our locations can and may be used by Upside Down House UK Ltd for marketing purposes to support Social Media, Newsletters, Brochures, Leaflets and any other promotional materials, physical or digital advertisement campaigns.
Sharing your personal information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, We use Google Analytics to help us understand how our customers use the Site-you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/
Do not track
If you are a UK / European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a UK / European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.